Inspiring interaction…

Here’s some tips on getting more out of your regular emails:

1. Keep your database clean, you really only need to be communicating with people who are interested enough to open your emails, using email software like ours its easy to filter out the people who are not opening or reading your emails.
2. Provide multiple points for engagement, give readers every chance to find out more about your business, from links to latest news or company information to balance out the inevtibale links to offers and products.
3. Encourage social networking, linking email content to the main social networks is a great way to leverage the viral nature of online communities,  you can make it easy by adding links to your email communciations.
4. Use surveys and incentivise feedback, and most importantly be seen to act upon on it, share stories about customer’s views and opinions and show how it has affected your business.

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