Marketers Say Email a Good Investment During Downturn

According to Marketing Sherpa  over 70% of marketers regard email marketing as a key weapon in their armoury when it comes to commuicating with customers and prospects. 

Marketing Sherpa found that “organizations with investment-oriented views of email reap the rewards. They have higher open, click and conversion rates. In addition, they are much more likely to have a metrics-based grasp of how email works for them. Email should be the last place to cut budget and the first place to increase it. Modest investments in testing, best practices, measurement and, most importantly, providing relevant content will generate powerful ROI – especially in a time when selling to existing customers will be a key to survival.”

We couldn’t agree more.

Comments are closed.