The reasons people unsubscribe…

The main reasons people give for unsubscribing are:

1. Irrelevant content [60% of people]
2. Received too frequently [60% of people]
3. Perception that they didn’t sign up or that their address has been ’sold’ [40% of people]
4. Privacy concerns [20% of people]

We always recommend that it’s made absolutely crystal clear why someone is receiving an email and give them the option to opt out up front, that’s best practice and email subscription is one place where best practice is essential. As soon as anyone thinks they’re being duped then you run the risk of increasing your unsubscribe rates.

Source: eMarketer Inc.

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