Archive for the ‘Uncategorized’ Category

Marketers Say Email a Good Investment During Downturn

Monday, August 31st, 2009

According to Marketing Sherpa  over 70% of marketers regard email marketing as a key weapon in their armoury when it comes to commuicating with customers and prospects. 

Marketing Sherpa found that “organizations with investment-oriented views of email reap the rewards. They have higher open, click and conversion rates. In addition, they are much more likely to have a metrics-based grasp of how email works for them. Email should be the last place to cut budget and the first place to increase it. Modest investments in testing, best practices, measurement and, most importantly, providing relevant content will generate powerful ROI – especially in a time when selling to existing customers will be a key to survival.”

We couldn’t agree more.

Welcome to our blog…

Sunday, June 28th, 2009

Keep an eye on our blog for latest news, views and interesting stories from the email and online marketing world. We’ll bring you a range of articles which will help you to improve your email marketing and also become more aware of the power of digital marketing.